Statement from the Laundy family office

Nine Radio to rebrand as Tapt Media: A New Era for Australia’s Leading Audio Business

The Laundy Family has today announced it will rebrand Nine Radio to Tapt Media once the acquisition of the audio business has completed.

The new identity, which is expected to come into effect from 1 May 2026, has been designed
to reflect a business that is inherently connected, “tapt in” and driven by innovation. The
name represents a distinctive change in the Australian media landscape, and underscores
the company’s mission to help audiences and advertisers “tap” into the most influential
conversations, news, and entertainment in the country.

The station names of Australia’s undisputed number-one talk stations – Sydney’s 2GB and
Melbourne’s 3AW, as well as Brisbane’s 4BC, and Perth’s 6PR – will remain unchanged. The
rebrand marks a strategic pivot toward an ambitious agenda, aiming to solidify its position
across talk radio, live streaming, podcasting and data-led advertising solutions.

Managing Director of Nine Radio and incoming CEO of Tapt Media,Tom Malone, said: “The
transition to Tapt Media is about more than just a name change; it’s a statement of intent.

“Our talk stations are the heartbeat of their communities, and they will remain the foundation
of what we do.“ Tapt perfectly captures our energy as we expand deeper into the digital
space. It’s about being connected, being in the know, and providing a platform that is as
vibrant and agile as the audiences we serve. We are incredibly excited about this next
chapter and the prosperous future it promises for our people, our partners, and our
listeners,” Mr Malone said.

The new brand will be rolled out across trade and corporate touchpoints from May 1
(assuming a 30 April completion).

About Tapt Media

Tapt Media will be Australia’s leading commercial talk network. Home to the country’s most
influential stations—2GB, 3AW, 4BC, and 6PR—as well as a growing slate of podcast titles,
Tapt Media will reach millions of Australians every week. With a focus on “Live and Local”
content, Tapt Media will offer listeners and brands the intimacy and trust of radio, combined
with the deep engagement and storytelling of podcasts and social.

Caitlin Lynch – Head of PR & Communications
E: cait.lynch@nine.com.au
M: 0432 047 721