Case Study
Driving Measurable Impact for Palsonic.
Objective
In the retail period leading up to Christmas, drive awareness of Palsonic and the quality of their products.
Solution
Leverage the trust and influence of Ben Fordham with live read endorsements, and key messaging reinforced on 2GB webpage.
Results
Palsonic sold 40 TVs in the immediate timeframe after the first live read aired in 2GB Breakfast.