Objective

Measure uplift in Chemist Warehouse football for consumers exposed to the campaign versus the control sample of Near users who were not exposed, and track against all 534 stores across Australia.

Solution

A national campaign response, including access to data segments.

Results

In-store
40% Uplift of in-store visits.

(35–45F) – Demographic
1 in 3 people who walked in store were aged 35–45.
55% were Female.

9Tribes – Data Targeting
Professionals were 2.9x more likely to walk into CWH store.
Parents 2.5x

Timing – Day part
Streamers were more likely to visit in-store late afternoon and more receptive to ads on the weekend. Friday the highest traffic day.

Value – Brand affinity
Value for money is important with 20% having a strong affinity towards Aldi and Kmart retail brands.

Source: Near Attribution – Chemist Warehouse, November 2023 campaign, Nine Radio.