Objective

Break the cycle of violence by encouraging adults to reflect on their attitudes, actions and have conversations about respect with young people.

Solution

Deliver an important and unmissable message about domestic violence from Australia’s most trusted voices.

Radio Results

17%
Total reach to Influencers of Children.

31%
Reach to those working with Children.

Strong synergy with TV in particular, contributing to 20% of the overall synergy impact.

Resonated most strongly with those working with children, contributing 28% of the impact.

Source: Kantar x Nine, “Stop It At the Start” Campaign, May 2025