Objective

Raise awareness of AirBnB’s proactive efforts and correct common misconceptions about their business model contributing to Australia’s housing crisis.

Solution

A network buy of commercial placements run-of-station, focusing on Sydney and Melbourne.

Radio Results

+10%
Growth in Airbnb product recommendation.

+33%
Positive sentiment towards Airbnb significantly increased, rising from 4% to 37% among listeners.

106.9
Creative Power Score for Radio Ad.
Radio activity delivered outstanding results, achieving above-average Creative Power Scores (CPS), driven by strong community-focused themes.

Source: Gemba Brand Study 2025.