Case Study
Driving Measurable Impact for Accor Hotels.
Objective
Drive sign ups to Accor Limitless loyalty program.
Solution
Search first and talent voiced commercials to drive consideration and prompt the audience to take action.
Results
Website Uplift*
+9.6%
Best performing daypart
59%
Above average response rate.
EVENING (7PM – Midnight)
Response rate
85%
Higher than average spot response rate.
LIVE READS
Source: Veritone Attribution – All Accor, Nine Radio – 2GB, 3AW