6PR extends lead as city’s No.1 talk station with major shares in Breakfast & Mornings

6PR has reaffirmed its dominance as Perth’s premier destination for live discussion, news, and sport, recording significant share increases and commanding market engagement in the latest GfK Radio 360 Survey 5 results.

Building on its position as Perth’s No.1 talk station, 6PR saw its total radio share rise to 6.7% (up from 6.3%), powered by impressive morning audience gains and sweeping market dominance in listener engagement, ranking No.1 in total Time Spent Listening (TSL), which surged to 8 hours and 26 minutes.

6PR Breakfast leads Perth’s agenda, with Breakfast with Millsy and Karl recording the largest breakfast share gain in the Perth market, jumping 1.4 points from 9.2 to 10.6. Their growth extends to digital streaming, surging to an 18.8% share (up from 14.7%) to rank overall second in Perth. 

6PR Content Manager Brad Pottinger said: “This is a fantastic result for Millsy and Karl, who recorded the biggest growth of any Perth breakfast show. They continue to set the city’s daily agenda and solidify 6PR’s position as Perth’s premier talkback station.

“Our highly engaged footy audience has remained right behind us throughout the season as we head into finals month. As Perth’s home of AFL, we’re thrilled to give back to our loyal listeners with the chance to win Fremantle finals tickets and an incredible trip to the Grand Final.”