#1 on debut for Tapt Media
#1 Sydney & Melbourne Breakfast
#1 Streaming Nationally
The latest survey reveals unassailable market leadership for Australia’s premier audio network of news, sport and culture driven by stellar, multi-platform performances in the crucial Breakfast timeslot. Tapt Media dominates across broadcast and digital by capturing an engaged and exclusive audience with an active lifestyle and intent to spend.
Sydney’s 2GB #1 Breakfast & Overall Streaming
2GB has cemented its market dominance in Breakfast while leading digitally, with an unrivalled commercial streaming share of 33.9.
- Breakfast with Ben Fordham: Ben Fordham Live continued its winning streak as Sydney’s No. 1 breakfast program with a 15.6% total audio share, while capturing nearly half of all streaming listeners with an incredible 43.4 streaming share.
Melbourne’s 3AW #1 in Total Radio and Streaming
3AW extended its phenomenal run as Melbourne’s favourite station, comprehensively dominating Breakfast and Mornings, capturing a massive 31.1 commercial streaming share.
- Breakfast with Ross & Russ: Maintained its dominant streak as Melbourne’s absolute No. 1 program with a stunning 19.7 total audio share (+0.4) and mirrored that dominance with a whopping 45.5 streaming share.
- Mornings with Tom Elliott: Kept its position as the clear leader in its timeslot with a 15.5 total audio share and capturing a 32.6 share of the streaming audience.
Across the network footprint – including Brisbane’s 4BC and Perth’s 6PR – Tapt Media has delivered national audience growth, reaching 1.83 million Australians every week (+1.4%).
Greg Byrnes, National Content Manager, said: “These results are a remarkable display of our national momentum, delivering our largest audience in almost two years and highlighting our broad engagement.
With 2GB and 3AW holding the number one breakfast shows in the biggest markets, and our ever increasing dominance in streaming, it confirms Australians rely on our live and local news, opinion, and entertainment. We thank them for choosing us to kick-start their morning and joining the conversation throughout the day.”
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